Welcome to Ricetown and the world of Noodoll! 

Starting life as an illustrated story, the characters of Noodoll grew into a playful world that sparks the imagination, featuring Ricemonster and friends like Ricefluff, Ricecracker and Ricestorm.

Created by founder Yiying in 2009, Noodoll is a design-led team selling plush toys, homewares, stationery and accessories built around a whole host of cute characters who are all full of charm.

We have collaborated with Noodoll to create a specially illustrated Music box Card and Advent Calendar, featuring all the characters of Ricetown getting ready for the Christmas season!